Privacy Policy
Dash Assist Limited | Last updated 6 September 2026
This policy explains how Dash Assist Limited collects, uses and protects personal information.
1. Who we are
Dash Assist Limited (“Dash Assist”, “we”, “us” or “our”) is a company registered in England and Wales under company number 17428610. Our registered office is 69 Ynys Y Wern, Cwmavon, Port Talbot, SA12 9DJ.
For data-protection purposes, Dash Assist Limited is the controller of personal information collected through this website and in connection with our own business administration and marketing. When we handle personal information solely on a client’s instructions while providing services, the client will normally be the controller and we will act as its processor.
Questions about this policy or requests concerning your information can be sent to hello@dash-assist.com.
2. Information we collect
Depending on how you interact with us, we may collect:
• Identity and contact information, including your name, role, organisation, email address, telephone number and business address.
• Enquiry and correspondence information, including messages sent through our website, email or other business channels.
• Client and contract information, including service requirements, proposals, agreements, meeting notes, billing details and payment records.
• Business contact information obtained from public professional sources, company websites, referrals or networking platforms where relevant to our services.
• Technical and usage information, including IP address, browser and device information, pages viewed, referral source and cookie preferences.
• Any other information you choose to provide to us.
Please do not send special-category or highly sensitive personal information through the general website contact form unless it is necessary and we have agreed an appropriate secure method.
3. How and why we use personal information
Purpose | Information used | Lawful basis
Respond to enquiries and discuss potential work | Contact details and correspondence | Legitimate interests; steps requested before a contract
Provide and manage services | Contact, contract and service information | Performance of a contract
Invoices, accounts and record-keeping | Contact, billing and payment records | Contract; legal obligation; legitimate interests
Operate, secure and improve the website | Technical, usage and security data | Legitimate interests; consent for non-essential cookies
Relevant B2B outreach and relationship management | Professional contact and organisation information | Legitimate interests, subject to your rights and applicable e-privacy rules
Establish, exercise or defend legal claims | Relevant records and correspondence | Legitimate interests; legal obligation
4. Where information comes from
We collect information directly from you, from your organisation or colleagues, through our website and service communications, from clients who engage us to support their work, and from publicly available professional sources such as company websites and professional networking platforms.
5. Sharing information
We may share personal information where reasonably necessary with:
• Website, hosting and analytics providers, including Wix and services enabled through our Wix website.
• Business systems used for email, cloud storage, scheduling, project management, accounting, communications and document management.
• Professional advisers, insurers, accountants and legal advisers.
• Contractors or associates supporting an agreed service, subject to appropriate confidentiality and data-protection obligations.
• Government bodies, regulators, courts or law-enforcement authorities where required by law.
• A purchaser, investor or adviser if our business or assets are reorganised, sold or transferred.
We do not sell personal information.
6. Client data
Our services may require us to access personal information controlled by a client, such as inbox, diary, customer, employee or supplier information.
In those circumstances, we process that information only on the client’s documented instructions, subject to the relevant service agreement, confidentiality obligations and any required data-processing terms.
7. International transfers
Some suppliers may store or access information outside the United Kingdom. Where this occurs, we will use suppliers and safeguards intended to provide an appropriate level of protection, such as UK adequacy regulations or approved contractual safeguards, as applicable.
8. Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, insurance and dispute-resolution requirements.
As a general guide:
• Unsuccessful or inactive enquiries are normally reviewed and deleted or anonymised after 24 months.
• Client contracts, invoices and core transaction records may be retained for up to seven years after the end of the relevant financial year or relationship.
• Routine working files are reviewed when an engagement ends and deleted or returned in accordance with the client agreement.
• Cookie and analytics information is retained according to the settings of the relevant tool and your consent choices.
We may retain information longer where necessary for a legal claim, regulatory requirement or safeguarding concern.
9. Security
We use reasonable technical and organisational measures designed to protect personal information, including access controls, password protection, appropriate cloud services, device security, confidentiality arrangements and data-minimisation practices.
No internet transmission or storage method is completely secure.
10. Your rights
Depending on the circumstances, UK data-protection law may give you the right to:
• Access your personal information.
• Have inaccurate information corrected.
• Have information erased.
• Restrict or object to processing.
• Receive certain information in a portable format.
• Withdraw consent at any time where processing relies on consent.
• Complain to the Information Commissioner’s Office.
To exercise a right, email hello@dash-assist.com. We may need to verify your identity.
You can contact the Information Commissioner’s Office at ico.org.uk or by telephone on 0303 123 1113.
11. Marketing
We may contact business representatives about services we reasonably believe may be relevant to their role or organisation.
You can object or unsubscribe at any time by replying to the message or emailing hello@dash-assist.com. We will keep a minimal suppression record where necessary to respect an opt-out.
12. Third-party links and changes
Our website may link to third-party websites. Their privacy practices are outside our control, so you should review their own notices.
We may update this policy when our practices or legal obligations change. The current version will be published on this page with its last-updated date.